Martell has introduced refreshed bottles for its VS and Blue Swift expressions in Nigeria, marking a new visual chapter for two of the brand’s most recognisable products.
The new designs form part of Martell’s global visual refresh, giving the bottles a contemporary look while retaining the liquid and character that consumers already know.
With a history dating back to 1715, Martell has more than 300 years of experience and craftsmanship behind its name. Across generations, the house has continued to evolve while maintaining what it describes as its iconic smoothness.
Martell VS remains a very fine Special Cognac, offering the smooth and versatile character associated with the expression. Its familiar profile has made it a recognised choice across a range of occasions, from enjoying it neat or over ice to using it in cocktails.
Martell Blue Swift offers a distinctly different experience. It is a VSOP spirit born in Cognac and finished in Bourbon casks, bringing together Martell’s Cognac heritage with the influence of Bourbon finishing. The result is a distinctive expression known for its smooth character and contemporary appeal.
The refreshed bottles do not represent a change to either product’s liquid. As the new designs enter the Nigerian market, consumers will see both the previous and refreshed bottles across retail outlets, bars, restaurants and lounges during the transition.
The rollout is being supported by a nationwide campaign spanning digital platforms, outdoor advertising, traditional media and creator collaborations, bringing the refreshed identity to consumers across multiple touchpoints.
For Martell, the refresh represents an evolution in how the brand presents two established expressions while staying connected to the heritage that has defined the house for more than three centuries.
